Where Forecasts Become Strategic Success

GENREV is a user-friendly, data-driven platform built to elevate sales forecasting, align team goals, and foster proactive collaboration. It eliminates the need for extensive IT support or outside consulting, enabling your team to focus on what matters most: strategy and growth.

 

View this video for a quick introduction:​

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Generating More Revenue Profitably

GENREV reflects a core belief grounded in real-world experience: success comes not just from uncovering opportunities, but from defining strategies, executing consistently, and continuously monitoring progress. The platform turns potential into actionable plans that drive sales and improve margins.

 

Proven in Industrial B2B Environments

Featured Quote:
“Chuck created this type of reporting that tied into our Oracle EBS system, and I continue to be impressed by its ability to address key challenges in #industrial #B2B #manufacturing and #distribution sales organizations. The tool has significantly improved our forecasting reliability, clarified our strategy, and enhanced execution across teams.”
- COO, Industrial B2B Company

 

​See more feedback from industry leaders on The What, Who & Why page.

 

​A Solution Built on Real-World Success

GENREV was developed by Chuck Kitchen, a seasoned sales and business leader with over 30 years of experience in industrial B2B manufacturing and distribution. Having led teams through shifting markets and industry challenges, Chuck built GENREV using the same strategies he’s applied and continues to use, to achieve sustainable growth. This experience is embedded in every tool, giving users access to decades of proven methodology.

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Who Benefits from GENREV!™

GENREV is ideal for industrial B2B manufacturers and distributors looking to improve sales performance with a practical, cost-effective solution. Ideal users typically:

• Seek help improving sales but lack time or resources for a complex enterprise system.

• Have an existing customer base and a dedicated salesperson (even if it’s just one).

• Need reliable forecasting but rely on inconsistent or manual efforts.

• Generate under $50M in annual revenue.

• Struggle with stagnant sales, uncertain growth, or time-consuming manual reports.

 

If this sounds familiar, GENREV offers a practical, out-of-the-box way to align your sales strategy and drive growth.

 

 

 

What GENREV!™ Delivers

• Accurate, Customer-Specific Forecasting: Plan confidently with more precise, forward-looking forecasts.

• Goal Alignment Across Teams: Align sales, finance, and operations around common targets.

• Proactive, Data-Driven Collaboration: Dashboards and reporting keep your team agile and accountable.

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Beta Sites Wanted
As a newly launched solution, we’re actively seeking select beta sites. Early adopters gain exclusive access and help shape future enhancements. Call or email to learn more. 

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Broader Applicability Note
While GENREV!™ was created for industrial B2B manufacturing and distribution, its structured methodologies are adaptable to other B2B sectors that prioritize customer-specific sales planning, data-driven forecasting, and cross-functional alignment.